ROI

Typically, direct mailings in the US is ineffective: the national average indicates that 30% of all direct mail gets thrown away immediately, with only 20% getting noticed by consumers. The Return on Investment for these types of corporate ads is roughly 1% to 3%, based on various 2009-10 consumer surveys.

The FreePrintze™ Direct Mail Advertising Program caters to a captive audience - customers who order their own prints and who cannot wait to get their package in the mail! Our mailings, including your ads, are placed in the hands of interested customers, and these ads are read by almost 57% of the FreePrintze™ recipients, with an average of 20% of these consumers actually purchasing as a result of your ad.

Also, your same ad is emailed to thousands of additional households. For example, if your direct mail ad package is sent to 10,000 homes, we will also send out an additional 30,000 emails, as a preferred customer rate of approximately 1.2-2.0% of email ad recipients.

Likewise, we place your ad on FreePrintze.com, listed under each city directory where you advertise, including a direct link to your own web page. This increased visibility represents an average of 50 to 100 new customers based on a 10,000 unit direct mail package.

Based on a 10,000 FreePrintze Direct Mail Ad Package, you should expect 1,690 New Customers:
5,700 potential customers who will read the ads, 20% of these readers will be purchasers
TOTAL = 1,140 New Customers

30,000 email advertisements, 1.5% of these readers will be purchasers
TOTAL=450 New Customers

FreePrintze Website Directory Link
TOTAL = 100 New Customers

Grand Total=1,690 New Customers